What is a domain name?

A domain name is your address on the Internet. Like any address, it is important for the success of your business that you use, promote and protect it so that customers can find you easily. More than this, your domain name is your online-identity and brand - your customers won't just know you as Your company Inc., they will know you as "yourcompany.com".

Domain names were developed to make it easy for people to find things on the Internet. computers find each other by using a set of numbers called an IP Address (IP is an acronym for Internet Protocol), these look like 101.59.6.11. The Domain Name System (DNS) is a set of software and computers that translates domain names into their matching IP addresses and visa versa.

When you type www.affordabledomains.co.nz into your web-browser, your request gets resolved (or converted) into an IP address and the information found at that address gets delivered back to your browser.